#41: Ultra-Luxury Developer, Joanna Lily Wong

Ultra-luxury home developer, Joanna Lily Wong, discusses her journey, her $15 million spec home, and her ideas for better design and marketing. Joanna brings a deep insight of home buyers into all elements of her projects, and she shares some of these with our listeners on this special episode, the first in a series of women in the industry. Joanna is a rising star. This was a lot of fun to record, and I hope you all enjoy it as much as I did! You can find Joanna on Instagram or at Ennate, her design and development company based in San Francisco. P.S. Follow us on Instagram (@buildingoptimal), and also sign up for our newsletter on our home page to get continuously new tips that will help you in your business!   Show Notes: [1:15] – Joanna shares her background. [5:10] – Joanna’s perspective on being a female in a traditionally male-dominated industry. [7:30] – How buyers identify the fine touches. [9:28] – The story of the $15 million Jones St. project. [12:26] – Assessing the risk when building an ultra luxury home. [13:15] – Features people want in a luxury home. [18:05] Tricks to better market your properties. [25:20] – How feng shui can help in building design even if you don’t practice it. [28:40] – Where to find Joanna online.