#41 Why More Women Are Joining Run Clubs (And It's Not About Fitness), With Eliza Boyd

Watch and subscribe to 4TG now on YouTube 📺 Run clubs are having a moment. And it's being driven by women!Membership in Australian run clubs increased by 59% in 2024, and researchers found the top three reasons women keep showing up aren't pace or fitness goals. They're motivation, community and mood. Eliza Boyd figured that out before the data confirmed it.Eliza is the founder of Chill Girl Run Club Geelong, a slow-paced, inclusive run club for women and the LGBTQI+ community that started with a TikTok she almost didn't post. Today it's a thriving community that meets every Saturday and has grown into brand partnerships, race entries and friendships that extend well beyond the course.In this episode, we cover:Why Eliza started a run club in Geelong and the one video that launched it allThe real reason women join run clubs (hint: it's rarely about running)How showing up consistently in sport builds mental strength and life confidenceThe challenges of growing a community while protecting its DNAContent creation and UGC as a flexible income stream for women in sportWhat holds women back from joining a run club and how to push past itWhat Eliza would tell her 16-year-old self about running and consistencyChapters00:00 – Welcome and Intro 00:55 – Rapid Fire: The 4TG x Snap Fitness Questions 02:30 – Eliza's sport background growing up 06:10 – How running became a consistent part of her life 09:45 – Why Eliza started Chill Girl Run Club Geelong 14:20 – The first run club meet and the TikTok that started it all 18:00 – What members are getting from the community beyond fitness 22:15 – Brand collaborations, DNA and keeping the run club authentic 26:40 – Life as a content creator and UGC work 31:05 – Documenting your journey and imposter syndrome 35:20 – What women need to hear about sport and community 39:00 – What would Eliza tell 16-year-old herselfFollow Eliza + Chill Girl Run ClubFind Eliza on TikTok and Instagram: @elizaanneboyd Follow the run club: @chillgirlrunclub.geelongSupport the showABOUT THE HOSTKylie Lynch is the Founder and Host of 4TG (For The Girls), a podcast and platform on a mission to keep more girls and women in sport.A VFLW athlete, Australian representative in Polocrosse, coach, mentor and media/communications professional, Kylie has spent her career at the intersection of sport, media and community impact. Through 4TG, she shares the stories, lessons and experiences of elite athletes, coaches and industry leaders to help girls and women build confidence, navigate challenges and stay involved in sport for longer. Because sport doesn't just build athletes. It builds confidence, resilience, leadership, connection and opportunities that positively impact girls and women both on and off the field.Connect with Kylie:Instagram: @kylie__lynchLinkedIn: Kylie LynchWebsite: www.4tg.com.auEmail: [email protected] THE 4TG COMMUNITY4TG exists to help keep more girls and women in sport.Through powerful conversations with athletes, coaches, experts and industry leaders, we're building a community where girls and women feel inspired, supported and empowered to stay in the game.Instagram: @4tg_podcastTikTok: ...