EPISODE · Feb 4, 2026 · 35 MIN
#41 Why Most Consultants Scale Wrong (And Stay Broke)
from $100K Playbook with Mike Koziol · host Mike Koziol
Welcome to the $100k Playbook with Mike KoziolMost consultants think scaling means hiring. But there are two completely different paths to $500K revenue—and one leaves you with 2.5x more profit and zero employees.In this video, I break down the traditional path vs. the productized path, year by year, showing you:- Why your first hire might kill your margins- The transition phase most people skip (and why it matters)- How to serve MORE clients in LESS time- Real numbers: $150K vs $360K profit from similar revenueIf you're thinking about hiring to scale, watch this first.—Connect with the host of the $100k Playbook Mike Koziol on Linkedin: https://www.linkedin.com/in/michalkoziol/Download the 2025 Consulting report: https://mikekoziol.com/the-100k-consultant-report/Download to $100k Offer Playbook: https://mikekoziol.com/the-100k-offer-playbook/Schedule a free marketing brainstorming session: https://mikekoziol.com/connect/Please rate the podcast on Spotify and iTunes <3Tags: consulting, consultant, productization, scaling, service business, marketing agency, freelancing, fractional CxO, profitability
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#41 Why Most Consultants Scale Wrong (And Stay Broke)
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