#41 - Why process intelligence is the missing context for AI - Alex Rinke

In this episode of The Deep View Conversations, we sit down with Alex Rinke, co-founder and co-CEO of Celonis, to unpack one of the most overlooked truths in enterprise AI.Rinke and his co-founders started Celonis 15 years ago in Munich with just $15,000. What followed was a grind, including thousands of handwritten letters to land early customers, and a steady evolution from process simulation to what is now known as process intelligence.Today, Celonis works with roughly half of the world’s 200 largest companies. Its platform acts like an MRI for the enterprise, creating a digital twin of how work actually happens across fragmented systems.Rinke’s core argument is simple and provocative: there is no enterprise AI without process intelligence. Companies that deploy agents without understanding their underlying processes risk automating inefficiency at scale.We also cover:+ How Celonis re-engineered itself for the AI era+ What the co-CEO model works like in practice and why it can be a competitive advantage+ How hiring is changing inside AI-native companies+ The tools Rinke uses to run his own workflowIf you want to understand where AI actually delivers results inside large organizations, don't sleep on this conversation.Watch now and subscribe for more conversations at the frontier of AI.And don't forget to sign up for The Deep View daily newsletter. We don’t just cover AI, we decode it. In a world flooded with hype, we deliver sharp, no-nonsense insights to keep you ahead of the curve and help you put AI to work every day: subscribe.thedeepview.com