#410 – How Mazy Dar found room in Google and Microsoft's market — and won the world's biggest banks

A story about the market everyone assumed was taken. This episode is for founders wondering how to find room in a market owned by giants.The biggest software market in the world looked fully taken.Mazy Dar, CEO of Here, found room in it anyway. He spent 26 years on one pain the giants' browsers aren't built around — a browser made for work, not the public internet.The world's biggest banks now run mission-critical work on it.And this inspired me to invite Mazy to my podcast. We explore how you find room in a category owned by Google and Microsoft — and why the slice they leave open turned out to be sizeable. Mazy shares why he named the company after an idea rather than a product, and what he learned serving the most locked-down desktops in the world.We also zoom in on two of the 10 traits that define remarkable software companies:Acknowledge you cannot please everyone Sell the idea, not the productMazy's journey proves that remarkable companies don't fight the giants head-on. They find the ground where they can become the only logical option.Here's one of Mazy's quotes that captures how he thinks about a problem hiding in plain sight:"This is not like a crazy concept. What's crazy is that in this one category of product, the web browser that's the most widely used in the world, it's the one area where the one size fits all seems to be the thing that everyone assumes is the correct answer."By listening to this episode, you'll learn:Why holding one problem for years can beat chasing the next trendWhat it really costs to let big customers design your product for youWhen to stop building only what your founding segment demandsWhy selling the idea outlasts selling the productFor more information about the guest from this week: Guest: Mazy Dar, co-founder & CEO of Here Website: here.io Mazy's email: [email protected]