410: Jamie Peacock on Creating Content for Gen Z and Building Brand Authenticity

Joe is joined on Radio Row by Jamie Peacock, VP of Marketing at Overtime. They dive into the art of creating content that resonates with Gen Z, the keys to maintaining authenticity in the digital space, and how to build trust when partnering with brands.The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Karthik Iyer (@bykarthikiyer), Freddie Walker (@freddiewalks), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Pragna Prasanna, Breah Banks, and Lissa Ruiz. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com