EPISODE · Mar 22, 2010

411 Context

from Age of Persuasion – CBC Podcasts · host Terry O'Reilly CBC

A great ad can become a bad one when it’s out of context. Witness the billboard raising awareness of childhood obesity placed beside another for a fast-food giant. This week, Terry explores the importance of context in the craft of persuasion. He’ll show how great ad writers play with context to create memorable messages. He’ll […]

Episode metadata supplied by the publisher feed · Published Mar 22, 2010

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