412: Clickfunnels Sues Highlevel, $100M Email Marketing Secrets, & Buying Mail Genius [W/ Troy Ericson]

Troy Ericson is the founder of Email Paramedic and owner of Mail Genius. In this episode, Troy and I discuss his professional background in email marketing, his rebranding efforts, and the acquisition process of the domain emailmarketing.com.Troy shares his focus on email list management, which includes copywriting, deliverability, and automation, and why he believes these are the most effective elements to focus on. He shares his estimate of over nine figures in revenue as well as experience with major clients where he would manage email lists with millions of subscribers.We also dive into social media as Troy shares his social media experience, how to manage online communities, and why Facebook groups are becoming more overwhelming. He compares the right posting frequency on social media to emails and how businesses should ensure they are not sending too many emails. Troy also highlights the current technical challenges in email marketing and how Apple’s new privacy settings are affecting email marketing strategies. We later discuss a detailed email content creation strategy, issues of over-targeting customers, whether email marketing is fit for any business, and funnel optimization. Troy shares the key challenges his company had to adapt to as they started working with corporate clients.  Join us today as we discuss cold emails, Clickfunnels and HighLevel legal battle, entrepreneurship, financial success, and more. ENJOY! Connect with Troy Ericson:Facebook: https://www.facebook.com/troyallenericsonInstagram: https://www.instagram.com/yosoytroy/Linkedin: https://www.linkedin.com/in/troyericson/  SUBSCRIBE:Apple | Spotify | YouTube FIND JOSH:Facebook: /realjoshfortiInstagram: @joshfortiDownload The Golden Mic Method Book