412. How Brieane Olson is shaping the future of youth retail at Pacsun

Brieane Olson has spent nearly two decades helping reshape Pacsun. She joins Retail Gets Real to share what it takes to evolve a legacy retail brand without losing sight of the customer. With a retail career that began at age 15, her foundation in fashion still shapes how she leads today. The connection point between product and consumer remains an energizing part of her career journey, and influences how she leads people, sets strategy and guides the business through constant change.(00:00:00) Olson’s path to CEO(00:07:40) Pacsun’s evolution from retailer to brand(00:12:58) Inside Olson’s new book, “Co-Created”(00:15:16) Leading through change and uncertainty(00:20:20) Why leading mission-first is essential for the future of retail(00:24:10) What Gen Z and Gen Alpha are saying nowThe National Retail Federation is the world’s largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• Preorder “Co-Created” by Brieane Olson• Become an NRF member and join the world’s largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• 411: Redefining JCPenney for today’s customer• 401: How Old Navy is building opportunity at scale