412. How Cornell Reimagined Donor Engagement at Massive Scale - Ashley Budd

Meet Ashley. Ya’ll. We gotta talk about the jaw-dropping + disruptive + groundbreaking way Cornell reimagined its team structure to unleash radical engagement. Reorganizing teams can be anxiety-inducing, especially during the COVID-19 pandemic, but Cornell’s restructure led to a paradigm-shifting ripple in engagement - like moving from raising $600M to nearly $1B in less than three years🤯 This is a brilliant case study in how to radically unlock the potential of the bottom of your donor pyramid to yield big gains not just financially, but in engagement, story, awareness, event attendance, and loyalty🤝LearnHow to reimagine the ways teams can interface + amplify each otherStrategies for aligning departments for greater engagementTips and tools for reinventing team structures at your orgFor more information + episode details visit: weareforgood.com/episode/412.About our Sponsor BloomerangBloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf. Learn more today at bloomerang.com/weareforgood.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter