413: Brian Papson on the Eagles' Super Bowl Strategy, Global Growth & Fan Engagement

In this Super Bowl edition of The CUSP Show, hosts Scott Rosner and LJ Holmgren sit down with Brian Papson, Vice President of Marketing for the Philadelphia Eagles, live from Radio Row in New Orleans. Brian takes us through his career journey, from an eager intern with the Philadelphia Phantoms to leading one of the most passionate fan bases in the NFL.He shares insights into the Eagles' marketing strategy, the challenges of planning for an unpredictable season, and the team’s growing international presence in Australia, Ghana, and Brazil. Plus, we get an inside look at what goes on behind the scenes during Super Bowl week, from handling league activations to organising team events and managing the high-stakes energy leading up to game day.The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Karthik Iyer (@bykarthikiyer), Freddie Walker (@freddiewalks), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Pragna Prasanna, Breah Banks, and Lissa Ruiz.Links:https://www.linkedin.com/in/brian-papson-24ab9a1/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com