#413 Globalt Varumärkesbyggande - Nils Lindgren

Nils Lindgren, Global Marketing Manager på Pändy, gästar studion idag och bjuder på ett pangavsnitt. Hur bygger man ett starkt varumärke i en kategori som domineras av globala konfektyrjättar? 🍬 Nils delar hur Pändy gått från utmanare till ett av de mest relevanta varumärkena i sockerreducerat godis mitt i både Swedish Candy-hypen och hälsotrenden. "Det svåraste är inte att göra ett nytt godis, det är att få människor att bry sig om varumärket." Samtalet rör allt från kanal- och distributionsstrategi till hur content, retail och produktinsikter används för att ta marknadsandelar, i Sverige och internationellt. Glöm inte prenumerera på podden och följ oss på instagram

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This episode is 15 minutes long.

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This episode was published on December 22, 2025.

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