414. The Consumer Investing Framework, The Importance of Building a Brand, And Tactical Advice for Founders on how to find Product-Market Fit (Jon Keidan)

Jon Keidan of Torch Capital joins Nate to discuss The Consumer Investing Framework, The Importance of Building a Brand, And Tactical Advice for Founders on how to find Product-Market Fit. In this episode we cover: Investing in Consumer Companies, Pain Points, Market Size, and Founder Qualities Balancing Top-Down and Bottom-Up Investing Strategies Consumer Distribution and Unit Economics in Early-Stage Investing Building a Strong Brand and Moat for a Successful Business Consumer Social Platforms and Their Potential for Growth Fundraising Strategies for Early-Stage Startups Guest Links: Twitter LinkedIn Torch Capital The hosts of The Full Ratchet are Nick Moran and Nate Pierotti of New Stack Ventures, a venture capital firm committed to investing in founders outside of the Bay Area. Want to keep up to date with The Full Ratchet? Follow us on social. You can learn more about New Stack Ventures by visiting our LinkedIn and Twitter. Are you a founder looking for your next investor? Visit our free tool VC-Rank and we'll send a list of potential investors right to your inbox!