EPISODE · Apr 26, 2010

414 Where Power Resides

from Age of Persuasion – CBC Podcasts · host Terry O'Reilly CBC

It’s a popular myth among some consumers that advertisers hold some mysterious, hypnotic sway over them: manipulating their beliefs and spending decisions. Many advertisers, on the other hand, believe the power lies entirely with consumers, who can hobble the mightiest of brands with a rumour, or a single, viral video. This week, Terry O’Reilly follows […]

Episode metadata supplied by the publisher feed · Published Apr 26, 2010

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