#415: Aaron Jansen

Aaron Jansen is an Account Manager, Commercial at Sitecore. In this episode, Aaron starts with his childhood in Fort Collins, winds through Alaska, Chicago, and the newsroom world, and lands in enterprise tech. Along the way, Aaron shares stories about growing up in Colorado, finding his way as a young adult, meeting his wife in Fairbanks, building a career in graphic design and digital media, and unexpectedly becoming part of the evolution of modern journalism. Matt and Aaron dig into the changing economics of news, the rise and fall of local papers, the promise and pitfalls of digital publishing, and what happens when technology, media, and human behavior collide. They also explore AI, the value of reading deeply in a distracted world, the tension between personal brands and institutional brands, and why local community may be more important than ever.