415: Mastering Referrals: How To Turn One Job Into Many with Brad Akers

Today, Dave Sullivan and John DeLaurier chat with Brad Akers about drumming up business and keeping customers coming back. They dive into why it's crucial to make the most of the leads you already have instead of just trying to get more. Brad points out that SEO and ads are getting pricier, so he suggests focusing on personal connections and getting referrals. John talks about the importance of having a consistent and strategic marketing plan, which should include video content and even old-school methods like sending out postcards. They also touch on why it's important to know your key metrics so you can make smart business choices. Overall, the episode highlights the need to build strong relationships and offer top-notch service to succeed in the competitive roofing world.What you’ll hear in this episode:Challenges in lead generation and customer acquisition for roofing contractorsImportance of maximizing the value of existing leads rather than just increasing lead volumeEffective marketing strategies for roofing contractors, including SEO and content creationBuilding relationships and trust with potential clientsThe role of video content in marketing and establishing connections with customersImpact of traditional marketing methods, such as yard signs and postcards, on customer engagementThe necessity of understanding key metrics, such as customer acquisition costs and lead-to-appointment ratiosValue of referrals and exceptional customer service in generating high-quality leadsStrategies for creating a sustainable marketing approach that adapts to changing market conditionsHaving a clear business plan and proactive leadership in achieving business goalsResources Mentioned: Connect with Brad Akers:  Website, The Built Right Contractor, and 832-275-0581Check out our YouTube channel and be sure to subscribe:https://www.youtube.com/@DaveSullivanRooferShowSet up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show’s Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!