415: Riley Parker on Her Journey from Wasserman to Klutch Sports, NFL Clients, and the Rise of Tunnel Fits Branding

Joe is joined by Riley Parker, Columbia Alum and NFL Player Marketing at Klutch Sports. They discuss her career trajectory, from starting at Wasserman to her current role at Klutch Sports Group. She shares the goals of working with top NFL clients, including Jalen Hurts and DeAndre Hopkins, and the growing influence of personal branding in sports.Riley also dives into the rise of tunnel fits as a branding opportunity for athletes and highlights a unique partnership between Klutch’s Brian Branch and Terrion Arnold with Detroit’s Buddy’s Pizza, featuring their Four Corners Pizza.The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Karthik Iyer (@bykarthikiyer), Freddie Walker (@freddiewalks), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Pragna Prasanna, Breah Banks, and Lissa Ruiz.The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Karthik Iyer (@bykarthikiyer), Freddie Walker (@freddiewalks), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Pragna Prasanna, Breah Banks, and Lissa Ruiz.Links:https://www.linkedin.com/in/riley-parker-/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com