#416. Guía de buenas prácticas para internacionalizar un ecommerce incluyendo IA y transcreaciones con Óscar Nogueras, CEO de OnTranslation.

from Ecosistema Ecommerce · host Javier López Rodríguez

Si piensas que para internacionalizar vale con traducir tu ecommerce, estás muy, pero que muy equivocado. Seguramente quieres dar el paso de abrirte y traspasar fronteras pero no tienes ni idea de por dónde. Ni siquiera en cuantos idiomas debes trabajar y cómo hacerlo. Para evitar estos dolores de cabeza y no cometer los fallos clásicos que todos cometen he invitado hoy a Oscar Nogueras, CEO de ONtranslation para que nos comparta una guía express validada con IA, automatismos y agentes que realizan transcreaciones para internacionalizar correctamente una tienda online. En este episodio hablamos sobre. - El fallo de empezar a traducir sin tocar una estrategia detrás. - La necesidad de internacionalizar pasa desde cambiar los textos hasta modificar la colocación de elementos. - Buenas prácticas para la gestión de la estrategia cross border de un ecommerce - Operativas con Inteligencia artificial y agentes que te están dejando con la boca abierta. - La particularidad de la transcreación por encima de la traducción para realmente vender más en otros territorios. - Como aplicar la IA en la fase de la internacionalización para aumentar la conversión y la UX. Y muchas cosas más que te cuenta en este episodio, el número 416 de Ecosistema Ecommerce. Proyecto X: https://pychon.com/ Newsletter: https://ecosistemaecommerce.com/newsletter/ Web: https://ecosistemaecommerce.com/ Linkedin: https://www.linkedin.com/in/javierlopezrod/ Facebook: https://www.facebook.com/people/Ecosistema-Ecommerce/61550625909016/ Twitter: https://twitter.com/ecosistemaecomm Tik Tok: https://www.tiktok.com/@ecosistemaecommerce Instagram: https://www.instagram.com/ecosistemaecommerce/ Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

Episode metadata supplied by the publisher feed · Published Jul 18, 2025

Embed this episode

Attribution link and audio player

Ready to play

#416. Guía de buenas prácticas para internacionalizar un ecommerce incluyendo IA y transcreaciones con Óscar Nogueras, CEO de OnTranslation.

0:00 52:00

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Customers Who Click Will Laurenson Do you want actionable advice from the best and brightest eCommerce & D2C professionals? Customers Who Click presents D2C eCommerce specific advice to keep your customers clicking.In each episode, you’ll learn from experts sharing tools, success stories and insights on how to grow your eCommerce business.Will Laurenson interviews marketing leaders, from companies such as Fiverr, Virgin Pure, and Jellyfish Group, to help you understand the complete customer journey, their expectations and what is important for the growth of your eCommerce business. We will discuss a variety of industry tools and methods, such as search engine optimization, social media, conversion rate optimization, customer loyalty, referral marketing, and more.Join me, Will Laurenson of Customers Who Click, as we fight to keep your customers clicking! The Ecommerce Toolbox: Expert Perspectives Ecommerce Experts, Noibu Join Noibu co-founder Kailin and our acclaimed guests as we unravel the secrets behind supercharging your ecommerce operations and reveal the best strategies to develop your site’s success. The Ecommerce Toolbox: Expert Perspectives is the ideal podcast for ecommerce experts, and your guide to uplevelling your work.Every week, we dive headfirst into the realm of optimizing and perfecting ecommerce websites, engaging in extensive and expert conversations with our guests. Get ready to explore the elite strategies, and cutting-edge insights that propel ecommerce operations to run as smooth as clockwork. But don't worry, this isn't your average dry tech talk – you’ll gain fresh perspectives and actionable insights, ensuring you're captivated from start to finish, and leave with fresh energy and ideas, ready to take your ecommerce business to the next level. Income School Jim Harmer: Entrepreneur, Blog Writer, Podcaster Jim Harmer's Income School Blog reveals how he uses blogging and podcasting to earn a living online. Four years ago Jim started a blog, and now he earns over $500,000 per year by creating eBooks and online courses. Jim teaches practical techniques for building a small business online and using social media and SEO to build it into an empire. This show is about social media, SEO, creating digital products, eCommerce, podcasting, how to podcast, and generating passive income online. Listen to Income School and learn to dominate with your internet business. Make Each Click Count Hosted By Andy Splichal Andy Splichal The Make Each Click Count Podcast features expert guests and insights providing actionable advice for growing your online business. Within the Make Each Click Podcast, Andy interviews a wide range of industry experts that provide today's top strategies for effectively increasing online conversion rates, sales, and profits.The Make Each Click Count Podcast is hosted by Andy Splichal, the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence and the Founder of Make Each Click Count University. Andy has been called the World's Foremost Expert in eCommerce Marketing Growth Strategies. He was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

Frequently Asked Questions

How long is this episode of Ecosistema Ecommerce?

This episode is 52 minutes long.

When was this Ecosistema Ecommerce episode published?

This episode was published on July 18, 2025.

Can I download this Ecosistema Ecommerce episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!