EPISODE · Oct 12, 2021 · 27 MIN
416: Modern B2B demand gen - a chat with Jon Miller
from The Business Storytelling Podcast · host Trappe Digital LLC
Jon is the CMO at Demandbase and joins me on this livestream to discuss the topic. Join us. We cover: The role of tech in account-based marketing What does a successful ABM campaign look like? How to plan the content for ABM campaigns? How to measure the success of your campaigns Top tip for winning with ABM?
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