416 Negative Advertising

from Age of Persuasion – CBC Podcasts · host Terry O'Reilly CBC

Attack ads have become the staple of political campaigns. Now negative advertising is gaining in popularity throughout the ad business. But do negative ads work? This week, Terry O’Reilly explores the attraction- and danger- of ads that take shots at rivals. He’ll show how some great campaigns are negative without seeming negative. And he’ll recall […]

Episode metadata supplied by the publisher feed · Published May 24, 2010

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