416: PowerTalk Friday: Susana Yee: How to Leverage Influencer Marketing

Welcome to another episode of Power Talk Friday! Today’s episode is a conversation with the founder of Digital Everything, Susana Yee. Susana is a marketing expert in social media and influencer marketing who has cultivated major engagement for companies through her innovative work, such as her Guess “color me inspired” campaign. Within her company, Susana helps individuals with their own social media campaigns, twitter and facebook ad management, influencer marketing, rebranding, content creation, retargeting campaigns, and so much more. Digital Media is a company that helps others build and market their own personal brands in order to reach out and work with top-notch influencers, or become an influencer themselves. This episode includes techniques and strategies that will help you create and promote yourself on any social media platform. Tune into today's episode of A Well-Designed Business to learn more about Digital Everything and how its program can help you build your social media empire. Show Highlights: Reaching out and working with influencers Making sure your brand is cohesive and looks promotable Tagging and promoting other brands that are relevant to you Strategies to grow your business through social media How affiliate and brand deals work Being selective about what you advertise Redirecting people to other platforms to avoid exposing secrets Building an email list Being easily contactable and accessible Posting consistently and strategically Putting a value on your services Using people’s needs to your benefit Paying people fairly for their expertise Playing the role of the brand and the influencer A roadmap for how to target and work with influencers Creating campaigns that include and reach a big audience Apps that easily regulate marketing Establishing your personal niche Properly labeling and hashtagging posts About Digital Everything: Digital Everything is a Los Angeles based digital marketing firm that works with brands directly and teaches them how to build and make the most out of relationships with influencers. Founded over 20 years ago Services include: social media campaign management, influencer marketing, twitter and facebook ads management, social media strategy, content creation, retargeting campaigns Links: Sign Up for Susana's Course:  The Influencer Marketing Roadmap  Web and social: Digital Everything Facebook: Digital Everything Twitter: Shopping And Info Previous Shows Mentioned: Shea McGee of Studio McGee #236  Shea and Syd McGee #270 Natalie Hurst # 172