#417: Graham Jones
from Mix-Minus with Matthew McQueeny
Matt sits down with Graham Jones for a wide-ranging conversation that goes far beyond martech, AI, and digital strategy. Graham shares the personal story of losing his father at a very young age, growing up just outside London, and later piecing together family history through secondhand stories, football culture, and curiosity. The conversation moves through music, punk scenes, psychology, marketing, and the evolution of a career shaped by boredom, curiosity, and a fascination with technology. Matt and Graham dig into what it means to grow into your work, how psychology underpins marketing, why relationships and stakeholder management may be more future-proof than hard selling, and what AI could mean for the future of enterprise software. Along the way, they explore the changing nature of discovery, the power of owned media, the tension between sales and marketing, and why the best conversations often feel like live diary entries in public. It's a thoughtful and personal episode about identity, curiosity, technology, and the threads that connect where we come from to the work we do now.
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