#417 Politisk annonsering & Adtech - Clara Grelsson

Idag gästar Clara Grelsson, Sverigechef för Adnuntius, som för två år sedan tog steget från vd-rollen på Mindshare till tech- och plattformssidan inom adtech. Samtalet handlar om varför nordisk, egenbyggd annonsteknologi är viktig, hur Adnuntius kortar värdekedjan i programmatisk annonsering så att mer av budgeten faktiskt går till annonsering och inte dolda avgifter, samt hur det nya EU-regelverket TTPA, Transparency and Targeting of Political Advertising, påverkar politisk annonsering och transparens i digitala kampanjer. Missa inte en otrolig kvart och glöm inte prenumerera och följa oss på instagram

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