417. Uncover the Secrets to Building a Strong Brand & Attracting More Customers - Sebastian Stahl

In this episode of the Restaurant Rockstars Podcast I speak with Mr. Sebastian Stahl, a marketing expert, the founder of Breadth Marketing Agency and author of 'Restaurant Marketing Insider.' We discuss common marketing mistakes made by restaurants, the importance of effective staff training as brand ambassadors, and the need for trackable marketing. We also cover the significance of running a restaurant as a business with foundational systems such as cost controls, maximizing profit, and delivering a consistent brand experience. Sebastian shares insights on positioning, branding, and loyalty programs, and emphasizes the need for strategic and measurable marketing campaigns. After listening to this episode, you will gain valuable advice on creating a strong restaurant brand and effective marketing strategies. Listen as Sebastian advises and informs on everything restaurant marketing including: • Why restaurants are continuing to fail in record numbers • The Impressions that undermine your brand and mistakes restaurants make • What’s “Positioning” all about • How to stay relevant with today’s diners • A marketing rule of thumb for spending as a percentage of sales • Social Media what to post, where, when and how often • The importance and how to’s of Promotions • Loyalty programs and building your restaurant repeat business Marketing is important, but not at the expense of Profit. Your restaurant needs both. My Restaurant Profit Maximizer course will show you immediately actionable ways you can boost your restaurant’s bottom line! Get it at www.restaurantrockstars.com/profitmaximizer It’s a restaurant Game-Changer. Now go ROCK YOUR Restaurant! Roger Connect with our guest: His podcast: https://restaurantleadersunplugged.buzzsprout.com/ His book: https://a.co/d/4Jo37qP Social media links: Instagram, LinkedIn https://breadthmarketing.com Thank you to our sponsors: Restaurant Technologies: takes care of your fry oil challenges. They handle everything end-to-end from delivering, filtering monitoring, collecting, and recycling your waste cooking oil. Restaurant Technologies customers save 10-15% on their insurance premiums and even get bonuses for any new customer referrals. https://www.rti-inc.com or call 866-399-3639 to get started today. UberDirect: With Uber Direct, you take orders on your website, app or by phone. Then, drivers from Uber’s courier network pick them up from your place and deliver them to your customer’s doorstep. Delivery just got better with Uber Direct. Learn more at https://www.uberdirect.com Sculpture Hospitality are your restaurant’s Food & Beverage Inventory experts. Don’t leave thousands of dollars in Profit to chance when there is a simple Inventory system! Sculpture Hospitality don’t just manage your inventory, they give you a clear picture of your restaurant’s profitability. Get a no obligation FREE Inventory Consult at https://SculptureHospitality.com/rockstar TerraSlate menus are waterproof, rip-proof, antimicrobial and easy to clean. They ship to every state and over a hundred countries with a fast 1-day turnaround and Free overnight shipping. Get your menus from TerraSlate at https://terraslate.com