417: Why Ann Baum Built a Recipe-Sharing App to Drive Traffic to Food Blogs

Brainstorming, building, and marketing an app and WordPress plugin for saving online recipes and sharing them with friends. ----- Welcome to episode 417 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ann Baum from Spillt. Building a Recipe-Sharing App to Drive Traffic to Food Blogs Food creators are no strangers to recipe-sharing sites and social media apps; many of us have love-hate relationships with some of them! Sisters Ann and Maddie Baum knew that there was a better way to save and share online recipes — so they built it! Over the past several years, Ann and Maddie created Spillt, an app and WordPress plugin that allows users to save online recipes and share them with friends on the app, all while driving traffic and star ratings back to the food bloggers themselves! Bjork and Ann talk about Ann's career journey from working at Facebook to building the app, and take a peak behind-the-scenes at the creation of Spillt. Ann shares more about working with food bloggers to create the app, and why they wanted to prioritize food bloggers in the functionality of the app. It's a really informative episode and one you won't want to miss! In this episode, you'll learn: What Spillt is, and how food creators can use it to drive traffic and star ratings to their recipes. More about Ann's career path from working at Facebook to developing the Spillt app. Why Ann and her sister, Maddie, decided to build Spillt, and what market gap they hope to fill. What product development for Spillt looked like. Why they built Spillt in a way that prioritizes the needs of food bloggers. The difference between a content algorithm and a social algorithm, and why that difference mattered in the creation of Spillt. The plans for monetization on Spillt in the future. What user growth has looked like on Spillt so far. Resources: Spillt Tastemaker Conference Pinch of Yum Goodreads Slack Booked Up: Ben Smith on Traffic Clariti Follow Spillt on Instagram Join the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Once Coupled, the development agency behind the brand ​Small Plugins​. To get a 70% discount on ALL (current and future) Small Plugins plugins, get early access to test new plugins, and vote on ideas for the next plugin, go to foodbloggerpro.com/small.  If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership