417. Your Email Marketing Masterclass - Katelyn Baughan

Meet Katelyn. After working with leading nonprofits and managing multi-million dollar digital fundraising campaigns, she fell in love with email marketing and its power to raise funds and increase ROI. She’s walking us through a mini email marketing masterclass and how to stand out in overflowing email accounts. Tune in as we dive into the marketing channel that has the highest return on investment 📧💡LearnThe importance of email marketing + key KPIsHow to start your email list + create value to grow itCase studies of orgs doing email well Today's GuestKatelyn Baughan, Founder, KB DigitalEpisode HighlightsKatelyn’s story and journey to where she is today (2:20)Tips for starting, analyzing and growing your email list (9:30)Cutting through the noise in crowded inboxes (20:00)Case studies (23:00)A powerful moment of philanthropy in Katelyn’s life (25:00)Katelyn’s One Good Thing: Take a break and rest. (27:00)For more information + episode details visit: weareforgood.com/episode/417.Join us at The Spread!Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.Learn more and save your free spot today. //Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter