418: Expert panel: How to make your B2B marketing truly customer-centric

In this era of highly-competitive markets, the customer has quite rightly moved to the forefront of marketers' thoughts. For B2B marketers, where the sales cycle is long, with more than one decision-maker and multiple potential touchpoints, there are additional layers of complexity.   So, what's the best way for marketers to overcome barriers and then create a customer-centric experience? I'm joined by experts from Yahoo, Rock Content, Web Insights and Icertis. Join us and check out webinsights.com for a free demo to learn how you can identify your website visitors. This episode is presented by Web Insights and produced by Trappe Digital.