418: Grow Your Business and Help Others Using Referral Marketing with Mickey Griffith

What this episode covers

Mickey Griffith from Asentiv Sacramento is an expert in referral marketing and he can help you discover what you want your business to do, what you want out of your business, and who you need to talk to in order to get there. He can help you attract the exact clients you want and get others to send business your way by helping others get what they want. As an owner of the leading Asentiv franchise in the United States, Mickey has delivered thousands of hours of programs and presentations on the art of creating an amazing business and having a spectacular life. His clients report results such as increasing sales closing ratios by more than 40%, closing more business in one month than they did in an entire year, and having time to start a non-profit organization they've always wanted to do. https://www.youtube.com/watch?v=kPm0s1UMe20 Quotes:                                                                                                                                    “Success lies outside of your comfort zone.” – Mickey Griffith “If you show up with the mindset that you want to help somebody, you have a far better chance they'll remember you as someone they want to help back.” – Mickey Griffith “Even if you're getting enough business, but you don't like the kind of work you're doing, then it's really about making sure you're getting better quality referrals.” – Mickey Griffith Takeaways: 08:14 Referral marketing thrives on understanding your deeper life goals, not just business objectives. 12:04 Your most valuable referral sources are those who already send business your way - nurture those relationships intentionally. 19:44 Effective coaching goes beyond business tactics and addresses personal challenges that impact professional success. 22:44 Building strong referral relationships means meeting in person and staying on people's radars regularly. 28:59 Successful networking requires showing up consistently and focusing on helping others, not just selling. Resources Asentiv Sacramento (formerly Referral Institute) Mickey Griffith YouTube channel Mickey Griffith on LinkedIn