418: Lou Fresta, CRC Industries

Today on The BrandBuilders Podcast, we’ve got Lou Fresta with us. Lou is Vice President of Sales & Marketing at CRC Industries—a company known for its HUGE line of chemical maintenance products serving industries from automotive to aviation. If you’re a car guy (or gal) you know.  With more than 17 years at CRC Industries, Lou is not only an accomplished executive but also a respected mentor and advocate for inclusion and leadership development within the automotive sector. Lou’s career spans decades of driving profitable growth, pioneering product strategies, and building high-performing sales organizations. And we are excited to have him on the show with us!