418. "Offer a premium service, and no one will mind paying a premium price."

Rate increases are intimidating. We get it. But if you have confidence in the quality of the services you are offering, these rate increases will be received well. We promise. Christian and Kayla Genson, Owners of Modern Human CrossFit in Daytona Beach, FL, share their insight on this episode with how they successfully navigated rate increases, what it is like to own a business with your spouse, and the incredible importance of getting yourself a coach - especially if you are a coach and a leader yourself. So you never miss an episode, subscribe on YouTube and on all major podcasting platforms at Best Hour of Their Day. If you want to learn more about our sponsors, Doc Spartan, WheelPay, and RX Smart Gear, checkout docspartan.com, wheelpay.com, and rxsmartgear.com. At checkout, use the code BESTHOUR to get 15% off all DocSpartan purchases and 10% off all RX Smart Gear purchases. To learn more about Affiliate U, book your consult call here.