419. Inside Target's approach to brand collaborations

Creative collaborations have become a powerful and fresh way to connect with consumers, but the most successful partnerships are about far more than celebrity names or limited-edition products. Gigi Guerra, vice president of marketing and creative curation at Target, shares how thoughtful storytelling, guest insights and authentic partnerships come together to create moments that resonate across generations.(00:00:00) From fashion design to leading iconic retail brands(00:09:21) The strategy behind Target's biggest collaborations(00:14:43) Creating collaborations people can't wait to experience(00:18:19) Why the best collaborations create lasting memories(00:21:55) How social media shapes modern retail collaborationsThe National Retail Federation is the world’s largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• Become an NRF member and join the world’s largest retail trade association• Learn more from retail’s most innovative leaders at an NRF event.• Learn about retail education and training from the NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• 376: How Target’s consumer-first strategy drives success• 393: How Bealls is shaping the next era of value shopping