EPISODE · Feb 7, 2026 · 59 MIN
419: It's All Built on Sand
from NetHeads · host Will Wilkins
It’s never been easier to make content — and never felt more fragile to build an audience. This week on NetHeads, we talk about the uncomfortable reality of the creator economy: platforms can change overnight, audiences aren’t portable, and even massive followings don’t mean stability. From TikTok uncertainty to AI tools like OpusClip, to whether creators should even invest in better gear, we ask the big question: is the creator economy actually built on sand? Do creators really own anything anymore? ►►This episode is sponsored by: SLICEWORX Go to https://www.sliceworx.com/?ref=WILLWILKINS and use the Coupon Code THATWILLWILKINS for up to 5% off your purchase. Join the Discord: https://discord.gg/TbXXBkbj64 Patreon Supporter of the Week: ►► Chris Duncan
What this episode covers
It’s never been easier to make content — and never felt more fragile to build an audience. This week on NetHeads, we talk about the uncomfortable reality of the creator economy: platforms can change overnight, audiences aren’t portable, and even massive followings don’t mean stability. From TikTok uncertainty to AI tools like OpusClip, to whether creators should even invest in better gear, we ask the big question: is the creator economy actually built on sand? Do creators really own anything anymore? ►►This episode is sponsored by: SLICEWORX Go to https://www.sliceworx.com/?ref=WILLWILKINS and use the Coupon Code THATWILLWILKINS for up to 5% off your purchase. Join the Discord: https://discord.gg/TbXXBkbj64 Patreon Supporter of the Week: ►► Chris Duncan
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419: It's All Built on Sand
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