419: Selling the Gap with Rachelle Steele

How do you sell your services to potential clients? While many of us believe that our service quality speaks for itself, many clients will have additional questions or needs that we must address. With 30 years of high-end retail experience, Rachelle Steele, owner of Loving Arms Pet Services, shares insights into guiding clients through the purchasing process. Rachelle explains how to ask good questions to better understand how you can serve your client and how using the Platinum Rule can help you meet your clients' needs. Main topics Making space in your day Let the client define their needs Follow the Platinum Rule Growing in confidence Main takeaway: Asking probing questions allows you to better understand where your services fit in with the client's needs. About our guest: I have always had a profound connection with animals, particularly those who are shy, sick, or injured. Driven by my passion for animals, I founded Loving Arms Pet Services (LAPS). As an animal rescuer specializing in caring for animals with special needs, I recognized the significant challenge of finding a trustworthy caregiver to look after them while I took a vacation or had some time away. This realization motivated me to establish my own business, offering pet care services to enable others to take breaks without worrying about their pets' well-being at home. I hold a deep affection for all animals, but I have a special place in my heart for seniors and those with special needs, such as blindness, deafness, or health issues.My approach involves taking the time to truly understand each animal's unique personality, needs, and desires. To achieve this, I actively listen to their communication cues and ensure they receive the utmost care and attention. While pet owners are away, I believe it is crucial to keep them updated regularly, whether through messages, pictures, or short videos, to provide peace of mind. Putting myself in the customer's shoes is a priority for me, as I strive to create a relaxing experience for them during their time away. My expertise in positive-based training methods allows me to determine what motivates each dog and effectively communicate with the family to meet their specific needs and requirements. I understand that dogs communicate and comprehend differently from humans, and my goal is to bridge that gap and facilitate a harmonious relationship between the pets and their families. My experience working in animal rescue for over 25 years has exposed me to a diverse range of dogs with various backgrounds and issues, granting me valuable insights and tools to work effectively with them. Additionally, I actively support foster and adoptive homes, enabling me to provide expert guidance on the best approach for their pups' well-being. I firmly believe that there is no "one size fits all" training or care plan, and my approach is tailored to each individual pet's unique circumstances. I am eager to extend my services to pet owners from all walks of life and to assist in caring for animals throughout all stages and ages of life. Links: Platinum Rule: https://amzn.to/3DllXmc loving-arms-pet-services-llc.business.site https://nextdoor.com/pages/loving-arms-pet-services-kansas-city-mo/recommend/ https://www.facebook.com/lapsforpets Buy PSC Merch Give us a call! (636) 364-8260  Follow us on: Instagram, Facebook, Twitter Email us at: [email protected] Full show notes and transcript   Sponsored by: ❤️ Our AMAZING Patreon Supporters   Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months   Peaceful Pet Music - Calm Music for Pets 🎶💜 From peaceful melodies to soothing nature sounds, this channel is your go-to spot when your pet is anxious and you don't know where to turn.💜🐾 Subscribe now at https://www.youtube.com/@peacefulpetmusic