#42: ABM Step 3: How To ‘Warm-Up’ Accounts With Playbooks

All this talk about ABM approach, but what if you feel like striking up that conversation with your customer hit list with a cold call is too cold? Or what if you don’t know enough about them to start the ABM approach?Well that’s why we’re talking about a couple of “warm-up” plays this weak that sits perfectly within the ABM approach to get you to the spot where you’re ready to go full ABM!Check out this episode for just a few great plays you can run to really get your prospects warmed up and to get your relationships off to a great start, without feeling like you’re being too salesy or worse making your potential clients feel like you’re being too salesy!Links:fullfunnel.ioUberflipYou can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!