#42 Andrew Pawlak | The Godfather of Mortgage Leads | Founder of Disruptive Lead Generation Tech Company LeadPops

Andrew's passion has been Digital marketing & lead generation since 2004.  He started out selling websites to Realtors over the phone & got pretty good at it, but quickly realized he was selling something he didn't believe in.  2 years later he co-founded my first company.  He offered mortgage website templates, & it was there I discovered conversion rate optimization (CRO).  We weren't doing CRO, & my then-partner had no interest in it.  That inspired him to start leadPops.  In 2011, he co-founded leadPops.com.  Our mission is to help clients convert web traffic into exclusive leads/customers. Website: www.leadpops.com