#42 Building confidence, repositioning your brand, and mentorship with Emily Yeates

What does it take to elevate your design business, attract the right clients, and step into your next level with confidence? The answer is not just one thing. It’s a combination of factors. In this episode, I sit down with an interior designer, Emily Yeates of Urban Revival, a designer who’s completely redefined her brand and built a mentorship program that’s changing the game for other designers.  Emily shares her journey from flipping houses to running a thriving design studio, the pivotal decisions that shaped her business, what marketing strategies she finds effective, and her no-quit mindset that keeps her moving forward. Whether you’re looking to reposition your brand, grow your confidence, or explore mentorship as a new revenue stream, you’ll love this episode. What you’ll learn in this episode: The mindset shift that transformed Emily’s business. How to attract the right clients with clear messaging Why mentorship can accelerate your growth as a designer. Practical strategies for balancing marketing as a designer and mentor. The habits that keep Emily focused and successful Episode highlights: Emily’s early career flipping houses and the lessons it taught her about ROI and design. How and why she worked with a branding coach, Rachael Johanson, on repositioning her business and elevate client perceptions. Insights into her mentorship program, designed to help designers implement proven processes. Her approach to hiring team members who align with her goals and vision. The marketing tactics she’s used to expand her reach, from social media to in-person events. Why confidence and clarity in messaging have been key to her success. Memorable quotes: “I didn’t want people talking about me this way. I want them talking about me in a different way and liking me for different reasons.” “We get way fewer calls, but they’re the right calls. And so it’s—we’re no longer attracting the wrong people. We’re attracting the right people, which is like the goal.” “This is not a hobby. It’s not a cute hobby. This is a real-life business, and you need to make money.” “I realized, no, I don’t need more designers. I don’t need more people that think like me. I need people that don’t think like me.” “The celebrity clients are not the good clients. It’s the everyday people that are your good, tried-and-true clients that are going to help you grow your business.”“I realized, no, I don’t need more designers. I don’t need more people that think like me. I need people that don’t think like me.” “The celebrity clients are not the good clients. It’s the everyday people that are your good, tried-and-true clients that are going to help you grow your business.” Connect with Emily: Instagram Website Connect with Masha: Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers: FREE GUIDE: 7 strategies to attract affluent clients Weekly marketing tips Masha’s Instagram Masha’s Website Book a call with Masha