#42 Cómo hacen marketing las grandes marcas y qué podemos aprender de ellas con Eduardo Pooley

from Marketing para David (no Goliat) · host Javier Yranzo

🎙️ En este episodio, conversamos con Eduardo Pooley, Gerente de Marketing Corporativo y Digital en BCI, sobre cómo se hace marketing en las grandes marcas goliat y qué enseñanzas podemos aplicar en nuestros negocios. 🚀💡 ¿Qué aprenderás en este episodio?✅ ¿Medios tradicionales o digitales? Descubre cuándo y cómo elegir entre medios tradicionales y digitales en una estrategia de marketing. 📺💻✅ ¿Cómo se evalúan las campañas digitales? Aprende las métricas y herramientas para medir el éxito de tus campañas digitales. 📊🔍✅ ¿Por qué la constancia y consistencia de marca son claves? Entiende la importancia de mantener una imagen coherente para construir confianza a largo plazo. 🛠️🔑🎧 Si quieres saber cómo se hacen campañas digitales exitosas, cómo elegir los medios adecuados y la importancia de la consistencia de marca, ¡este episodio es para ti! 📈✨

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This episode is 42 minutes long.

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This episode was published on December 25, 2021.

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