42. Crystal Richard and Erin on Entrepreneurship and New Brunswick Travel

In this week's episode, we get to know Crystal Richard (a.k.a. the East Coast Mermaid)! I stumbled across Crystal on our trip to Atlantic Canada when her online blog made it feel like our family had a new best friend giving us a private, guided tour of Grand Manan Island. Crystal's work in promoting small businesses through intentional storytelling and her passion for the magic of her home province of New Brunswick is infectious. Together, we explore the spark behind entrepreneurship ("I wanted something of my own, not realizing at the time that was entrepreneurship") and navigating through uncertainty by trusting in the universe and yourself ("And then you just say, 'I've got this. It's all going to work out because it always does'"). As a Public Relations expert, Crystal shares advice and ideas for the best way to promote your business. We also touch on how her creativity shows up as storytelling and how her relationship with "stuff" changed after turning 40. Of course, we also dug into the magic of Atlantic Canada travel! Crystal gives us insider tips on some of her favourite places and hidden gems in New Brunswick, and dispels the myth that it is a "drive-through" province. As our personal guide to the region, she helps us to develop a coastal crush on New Brunswick. Finally, we build Crystal's equation: 5W + 7wr + 4r + 9s + 4f + 2fr + 7m + 7c