#42 De Producto Tradicional a Servicio Digital: Entrevista con Fares Kameli de Zenises

from Growth: el podcast de Product Hackers 🚀

Entrevistamos a Fares Kameli, Vicepresidente de Ecommerce y Marketing del grupo Zenises, quienes han lanzado al mercado un innovador servicio de tarifa plana creado sobre un producto tan tradicional como los neumáticos.Con Fares abordamos temas diversos, como es la construcción de un servicio digital innovador y diferencial a partir de un producto tan tradicional como los neumáticos y un sector industrial como es la automoción, la transformación digital de los talleres y del grupo Zenises, estrategias Customer Centric, trucos y consejos en la adaptación al GDPR, el perfil del marketer actual, etc.Un episodio muy completo y que aborda muchos aspectos desde transformación digital hasta el futuro de la Sociedad y el impacto de las nuevas tecnologías en nuestro día a día.Índice del episodio00:30Bienvenida y presentación del episodio 42 por parte de José Carlos Cortizo01:30Presentación Fares Kameli, Vicepresidente de Ecommerce y Marketing del grupo Zenises. Su evolución profesional desde lo técnico a marketing y negocio. Puedes seguirle por LinkedIn o Twitter.03:20¿Qué es el grupo Zenises? Un grupo de distribución industrial en el área de la automoción fundado por Harjeev Kandhari y que incluye, entre otros, la marca de neumáticos Z que tiene un record Guiness por haber fabricado la rueda más cara del mundo.

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This episode was published on April 15, 2018.

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