42. Email Marketing Changes in 2024

Discover the upcoming legal changes for email marketing Google and Yahoo will be enforcing starting in February 2024. Learn how they will impact your business and what steps you can take to implement these changes. I also share my email marketing predictions for 2024, and the best practices I anticipate you'll need for a successful email marketing strategy that will support your business growth and profit generation this year. Episode References Omnisend Affiliate Code Google Postmasters CouponTools 100 ChatGPT Prompts for Strategic Success (Free Resource) Email Marketing Services Come say hi! ⁠⁠@brittanymillersocials⁠⁠⁠ on IG ⁠⁠⁠https://www.brittanymillersocials.ca/⁠⁠ Give us a follow if you're ready to take life from good to great, you'll be the first to know when we share more about motherhood and business. If it really resonated, the kids and I would do a happy dance if you left us a review 💗 ~ Brittany 00:00 Intro 2:00 Why email marketing 3:40 Email marketing changes coming Feb 2024 3:41 You need a business email 11:10 Unsubscribing 15:30 Email consent rules 20:10 Time to audit your lead magnets 24:15 Why you should segment your audience 25:40 Email predictions for 2024 34:00 Wrap up