#42 | From Sales Director to Financial Freedom Coach — with Sjoerd Bak

Sjoerd Bak spent 18 years in SaaS sales, including a successful run at Salesforce in the Benelux region — earning well above the national average and yet constantly feeling broke. That frustration became the catalyst for a complete career transformation. Now a qualified financial advisor (and studying to become a certified financial planner), Sjoerd helps tech professionals — zero commissions, zero conflict of interest — stop the wealth leak and start building genuine financial freedom.In this episode, Peter and Sjoerd dig into why high earners in tech are often the worst at managing money, what actually blocks wealth building, and the step-by-step process Sjoerd uses to help over 300 clients take control.Books & References MentionedRich Dad Poor Dad and The Cashflow Quadrant — Robert KiyosakiThe Simple Path to Wealth — J.L. CollinsDave Ramsey (referenced for comparison to Sjoerd's approach)Alex Hormozi (referenced on client psychology and fast results)Connect with Sjoerd Bak📱 LinkedIn: Sjoerd Bak🌐 Website: https://www.bamillionaire.com