#42 Hiring, Retention & Marketing: A Masterclass w/ George Branford

This week I'm joined once again by George Branford from Intent 91 to discuss what's working inside one of the UK's fastest-growing gym businesses.We dive into the marketing strategies bringing in members today, how George uses AI and sales-call transcripts to create better content, the retention systems keeping clients for nearly two years on average, and the hiring process that's helped build a strong team across five locations.If you run a personal training business or small-group gym, this episode is packed with practical ideas you can implement immediately.You'll learn:How to create marketing that actually sounds like your ideal clientsWhy recording sales calls is one of the best business decisions you can makeThe retention system that's keeping members for 18–20 monthsHow to personalise coaching inside a group settingGeorge's hiring process for finding coaches who genuinely fit the cultureThe biggest lessons he's learned from scaling to five gymsFind out more about George:Instagram: https://www.instagram.com/georgebranford/