42 | 💀 How AI and UX Are Killing the Classic Market Research Model 📉 with Todd Horvitz (HP, Disney, Wells Fargo)

Todd Horvitz, Insights leader of HP’s $35B Personal Systems Division, shares his extensive experience from Kantar, Disney, and Wells Fargo.In this episode of Good Revenue, host Neeta Bidwai and Todd cover:Todd’s perspective on staying current in the tech industry, and the criticality of diverse perspectives in generating meaningful insightsThe balance between striving for perfection and being agile in decision-makingHow Todd leverages insights at HP and examples from Wells FargoThe role and potential pitfalls of UX researchInnovative tools and techniques including co-creation and customer advisory boardsThe impact of AI and machine learning on market researchIssues like the democratization of data collection and low survey engagementBuilding a culture of continuous learning and adapting work culture for better productivity_Where to find Todd: https://www.linkedin.com/in/toddhorvitz/Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenuehttps://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ_Highlights:00:59 Staying Current in the Fast-Paced Tech Industry02:39 The Misunderstood World of Insights03:55 Leveraging Insights at Leading Brands06:41 Challenges and Failures in Insights09:01 The Role of UX Research in Market Insights14:12 Innovative Tools and Techniques in Market Research16:43 The Impact of AI on Market Research22:53 Ethical Considerations in AI and Technology24:51 Exploring AI and Fraud Detection25:23 The Evolution of AI and Rapid Innovations26:15 Trends in the Research Industry26:27 The Democratization of Market Research28:05 Challenges in Survey Engagement29:38 Effective Research Strategies34:12 The Importance of Customer Centricity38:43 Adapting Work Culture in Modern Times43:18 Key Traits of High-Performance Companies_Referenced:• Psychological aspects of human-computer interaction: https://www.springer.com/gp/book/9783319911696 • AI and machine learning in market research: https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/how-amgen-is-unlocking-the-value-of-ai-for-biopharma • Consumer psychology studies: https://www.hbr.org/book/consumer-behavior-wiley-comprehensive-overview • Disney: https://www.disney.com/• Kantar: https://www.kantar.com/north-america • HP: hp.com FOLLOW GOOD REVENUE ON YOUTUBE! Or wherever you get your podcasts:YouTube: https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ Spotify: https://open.spotify.com/show/44me6PABSQ0k0GfphM70auApple Podcast: https://podcasts.apple.com/us/podcast/good-revenue/id1707461473 Web: https://goodrevenue.io/ Hosted on Acast. See acast.com/privacy for more information.