42. Making Content, Perfume, Money, & Moves (w/ Exalté Perfume Creator & TikToker Funmi Monet)

Your Fave Fragrance Auntie, Funmi Monet, is in the Perfume Room! By day, Funmi is a licensed therapist and by night— a fragrance star. She's not just a fragrance content creator, she is a fragrance creator AND a content creator. In one short year on TikTok, Funmi has amassed well over 100K followers as well as launched her own fragrance, Exalté. UM, let that sink in for a sec. Funmi shares the fragrance she stopped a stranger for; the ones that get her stopped; her first, second and third date fragrance picks (hint: they are not the same); the inspiration for Exalté; and, PERFUMETOK — TAKE NOTES: Funmi talks everything from rates, to negotiating, to different ways to partner with brands, and ultimately, how to grow your brand and monetize your content. FRAGS MENTIONED: Kierin NY Pier NY, D.S. & Durga Bistro Waters, Maya Njie Tobak, Phlur Lost Cause, Oribe Cote D’Azur, Henry Rose Jake’s House, Henry Rose Smyth, Electimuss Mercurial Cashmere, Dior Oud Ispahan, Viktor & Rolf Flowerbomb, MFK Baccarat Rouge, JHAG Not A Perfume, Ariana Grande Cloud, Carolina Herrera Good Girl, YSL Black Opium, Elizabeth Taylor White Diamonds, Estee Lauder Pleasures, Britney Spears Fantasy, Marc Jacobs Daisy, Juicy Couture Viva La Juicy, Funmi Monet Exalte, Givenchy L'Interdit Rouge, Simone Andreoli Leisure in Paradise, PdM Delina Exclusif, Dior Hypnotic Poison, MFK Oud Satin Mood, Penhaligon’s Cairo, Amouroud Mysterious Rose, Frederic Malle Musc Ravageur, Tom Ford Lost Cherry, Dior Poison Girl, Dior Sauvage, Dior Sauvage Elixir, Givenchy L’Interdit, YSL Libre, YSL Libre Intense, Lancome LVEB, Lancome LVEB Intonement, Viktor & Rolf Flowerbomb Ruby Orchid, Carolina Herrera Very Good Girl, Dior Dune, Kayali Vanilla 28, La Botica Soho, Dior Eden-roc FOLLOW FUNMI: @funmimonet on all platforms SHOP EXALTE: www.bellaaura.com SHOP MY DISCOUNTS: linktr.ee/emmavern FOLLOW PERFUME ROOM: @perfumeroompod