42. Our Experiences with Audio Ads on Amazon DSP

This week we are discussing our experiences with audio ads on Amazon DSP Introducing Amazon DSP for those who don’t already know what it is: What is Amazon DSP and under what circumstances is it most helpful to businesses and brands? What types of ads are offered by Amazon DSP advertising? Moving on specifically to audio ads on Amazon DSP: Where are audio ads on Amazon DSP found? Why should you consider using them? How can they support the sales process and which part of the sales funnel are they best used for? What makes a really good audio ad? Do you still need to include images in audio ads? If so why? Who is going to see them and where? How do people interact with an audio ad? Is there a winning formula for getting results with audio ads? How long should they be, what should be in the first 10 seconds for example and when should you include the CTA? Should you put the offer in the audio ad or in the image text or accompanying image? How are you finding the results of audio ads vs say video or image ads? What features are missing from audio ads that you would love to see Amazon adopt? And what issues have you found with Audio ads so far? Are there any gotcha’s that are to be avoided when using this type of ad? Thank you for listening. If you enjoyed this episode and think it would be useful to your friends please do share the link with them. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website https://clearads.co.uk and we will be happy to hear from you.