EPISODE · May 19, 2026 · 34 MIN
42 - Pets vs. Livestock with Kelly Card
from Gettin' to Market · host John Miller and Nate Cook
Most product people know they're not supposed to get attached. But they do it anyway (and it rarely stops at the feature level).Nate sits down with Kelly Card, SVP of Product at ABC Fitness, to talk about what it actually looks like when a team treats their product like a pet instead of livestock. Not the obvious version (the PM who won't kill a feature), but the one that's harder to see: the acquired company's employees who have been living with a product for a decade, and now they're terrified to tell anyone what's actually wrong with it.They get into how pet thinking spreads from the roadmap to CS coverage, support models, outage ownership, and budget — basically everything with a RACI. And Kelly's self-diagnosis question for whether you're doing it is worth the whole conversation.New Episodes (some) Tuesdays. Visit productischange.com for more.Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod
Embed this episode
What this episode covers
Most product people know they're not supposed to get attached. But they do it anyway (and it rarely stops at the feature level). Nate sits down with Kelly Card, SVP of Product at ABC Fitness, to talk about what it actually looks like when a team treats their product like a pet instead of livestock. Not the obvious version (the PM who won't kill a feature), but the one that's harder to see: the acquired company's employees who have been living with a product for a decade, and now they're terri...
Ready to play
42 - Pets vs. Livestock with Kelly Card
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.