#42: Scott Sillari Interview

In this week's episode of the 'Renegade Recruiter Unleashed' podcast I interview Scott Sillari. [3:28] Right now there is so much clutter with marketing, with emails, just with communication online that you have to stand out. [6:30] Social media is really meant to make that initial connection but you have to bring them from that platform to a phone call or to a interview or to get in front of them. [9:36] If you're on your own out there you need to be working with someone thats gunna help hold you accountable and essentially be a mentor to you. [11:08] Don't let your pride get in the way. Get some help, work with someone thats been down that path. [14:11] You need to understand message to market, you need to understand what your market needs are and make sure that you're creating a message that fulfils those needs. [15:36] With your marketing it needs to be personable, people want to connect. [16:13] Everybody makes their buying decision based on emotion will then justify it with logic. [16:56] The people that are interested right away are gunna come forward. Everyone else is in the pipeline for down the road. [23:15] You're always trying to sell yourself in some way to get something done essentially. [28:52] When i look at situations and they make me uncomfortable thats when i know i need to do it. [33:15] Its OK if people unsubscribe. You have to allow that, you have to give them the option cause some people are not gunna wanna continue to get that information and thats OK! WEBSITES http://www.getvyral.com BOOKS Verne Harnish - Scaling Up Dale Carnegie - How To Win Friends And Influence People Aaron Ross - Predictable Revenue