42 - Smarter B2B Marketing Infrastructure: 6 Operational Shifts Driving Modern Growth

from B2B Innovation · host Paula Chiocchi

This conversation with Caroline Hodson of Woolf Hodson delves into the challenges of data infrastructure and the shift to life cycle marketing in B2B organizations. It explores the impact of Gen Z on marketing, the role of AI in personalization, the complexity of marketing technology, the ethics of personalization, and the preparation for the future of marketing ops teams.TakeawaysData InfrastructurePersonalization at ScaleChapters00:00 The Challenge of Data Infrastructure07:08 The Role of AI in Personalization16:55 Ethics and Personalization32:27 Preparing for the Future of Marketing OpsConnectCaroline Hodson: https://www.linkedin.com/in/caroline-hodson-88425719/Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/Apply to be a guest or suggest someone you want to see on the show! https://podcast.outwardmedia.com/podcast-guest-application

Episode metadata supplied by the publisher feed · Published Jun 1, 2026

Embed this episode

Attribution link and audio player

Ready to play

42 - Smarter B2B Marketing Infrastructure: 6 Operational Shifts Driving Modern Growth

0:00 38:07

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Fearless Podcasting Academy | Unlock Your Voice and Audience Dr. Stephanie Dean | Podcasting Strategist Your voice has the power to inspire, impact, and ignite change—but only if people hear it. Join Dr. Stephanie Dean at Fearless Podcasting Academy, where creators and entrepreneurs learn podcasting strategies to amplify their voices and build podcasts that demand attention. Here, we don't just talk about podcasting. We talk about bold storytelling, creative innovation, and the courage to show up unapologetically. Whether you're launching your first episode or leveling up your platform, you'll get proven strategies, expert insights, and the confidence to make your message matter. Because your story isn't just worth telling—it's worth hearing. Hit subscribe and step into your fearless voice.

Frequently Asked Questions

How long is this episode of B2B Innovation?

This episode is 38 minutes long.

When was this B2B Innovation episode published?

This episode was published on June 1, 2026.

Can I download this B2B Innovation episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!