42. The Future of Film Marketing

What is the future of film marketing? This episode provides answers with an expert panel of guest speakers from film, tech and entertainment. Some of the topics we cover in the conversation include: - digital marketing strategies - developing a direct to consumer strategy - how to test your digital marketing's effectiveness and measure attribution - what we film learn from other industries such as games and retail - launching film as a digital product - the impact of Covid on film marketing This episode originates from the usheru Future of Film Marketing Series and includes the following speakers: Catherine Downes: CMO and COO of usheru Ciaran O'Herlihy, a Digital Strategist and Google Product Partnerships manager Wendy Bernfeld, Founder and Managing Director RIghts Stuff Lucy Johnston, Founder of Bread and Butter Marketing Derren Sequeira, Client Partner Entertainment Facebook Ben Johnson: Founder and CEO of Gruvi See www.futureoffilm.live for more information.