#42: The Knot CMO Jenny Lewis | Engage the Customer

Jenny Lewis is the Chief Marketing Officer and President at The Knot Worldwide, where she leads all Marketing, Insights, and Editorial initiatives for the company and its 19 global brands across 16 Countries. With expertise in scaling two-sided marketplaces and growing and advancing the visibility and impact of well-known brands, Jenny was the Head of US and Canada Marketing for Uber and UberEats prior to joining The Knot Worldwide. As one of Uber’s earliest marketing hires, she helped transform the start-up into an iconic household name, and was the driving force behind a number of product and brand-defining initiatives, including UberPOOL and the brand’s COVID-19 response campaign. You’ve likely heard of The Knot as being a hugely popular website for wedding planning. But today you’ll see there’s much more to the brand than that. In this episode you’ll learn: How Jenny has harnessed the power of being a generalist in her marketing career Why it’s so important to engage in active conversation with your customer base in order to stay authentic and current in the space How they acknowledge FOMO’s meaner cousin FOMU – or Fear of Messing Up in their products, visual language, and brand voice Brought to you by Mekanism.